5 Reasons why you should do Influencer Marketing
Probably you would have heard much about influencer marketing already or else you would have seen couple of campaigns done using influencers. This isn’t a new thing in marketing but it has become a popular and wise choice of marketers with the growth of internet and social media.
Influencer marketing is using someone with high influence to help promote your brand. Think about Coca-Cola and AVICII or Lifebuoy and Sangakkara, these big brands pay a huge amount of money to have these celebrities to associate with their brand. But all those are big brands with big stars.
Now the best thing is that we have social media and it has created a new series of online celebrities who all have their own fan base specialized in different segments. These online stars are quite close with their followers and the engagement rate between them is very frequent and almost real-time which helps to increase the trust between them.
So still you are not convinced enough to do an influencer marketing campaign? Here are 5 more reasons why you should consider.
- Customers trust recommendations from the people that they follow
Influencer marketing on digital media should not be another typical TVC or old school brand endorsement. It can be a review of your product in the form of blog, photo, video or something else. Same time people trust when these stars are talking about something that they are good at. I can remember I used to be kind of an influencer for the gadgets and devices 2, 3 years back and people used to asked me for my opinion when they are about to buy a smartphone or tablet. Then I joined with a gadget review show done by Etisalat Lanka and it was quite a success. Rather than a sales person explains a product, people would like to trust someone that they know already. Basics!
- People are ignoring/blocking ads
Unless it is your brand or an extraordinary advertisement, you would probably ignore any advertisement. A consumer would do the same. Also now there are tools to block ads on web browsers. So influencer marketing is here to rescue you. Typically, advertisements are pushed to the audience. But if you do influencer marketing right, audience will come to see your content.
- Social Media is growing
This is not news. You would probably have heard that social media usage is growing rapidly in Sri Lanka. Number of active users on social media is going up and as a result many online influencers are coming up. If your target audience is 16-25 years old, there will be a time that you will not be able to reach them through traditional media. Because they will not be reading newspapers, listening to radio or watching TV. Mostly they will be on social media.
- It is cost-effective
How much do you spend for a TV commercial? Or brand endorsement on Radio or any other traditional media? Probably some millions. If you know how to do influencer marketing right, you do not have to spend millions again. Depending on the brand, if you can engage with influencers before you need them and promote their stuff first, there will be a strong mutual bond between the brand and influencer. This is one way to get started with influencer marketing and to do it without wasting millions.
- It gives results
Influencer marketing will help you to create brand awareness, engagement, lead generation, sales, and customer retention depending on the campaign that you are planning to do. One thing to remember is that you need to be creative enough to get the best results out of it. According to a study conducted by Tomoson found that businesses are making $6.50 for every $1 spent on influencer marketing.
Now it is time for you to decide whether to do or not to do influencer marketing. Don’t wait till your competitor does it. If you need help, buzz me.